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Natural Light, sometimes Natty Light colloquially, is a reduced-calorie light lager brewed by Anheuser-Busch since its introduction on July 31, 1977. Its ingredients are listed as water, barleymalt, cereal grains, yeast, and hops. One 12-US-fluid-ounce (355 mL) serving contains 95 kilocalories (397 kJ), 3.2 grams of carbohydrates, 0.7 grams of protein, and 4.2% alcohol by volume.
History[edit]
Originally, the brand formulation had a lot of 97 kcal (406 kJ), to compete with Miller Lite's 96 kcal (402 kJ), and was called Anheuser-Busch Natural Light. The brand was Anheuser-Busch's first widely distributed light beer, followed by Michelob Light and Bud Light, introduced in 1978 and 1981, respectively. (Bud Light's name was also shortened from its original 'Budweiser Light.') Natural Light was originally priced at Budweiser levels, which has traditionally been considered part of the 'premium'-priced segment. The name was later shortened to the current Natural Light, and was re-formulated to have similar taste but slightly fewer calories.
Some television commercials for the brand featured comedian Norm Crosby; another comedian, Bill Saluga, was noted in some of these for his officious character of 'Raymond J. Johnson Jr.;' whose tagline was essentially, 'Ya doesn't have to call me Johnson.' This he would follow with a succession of other names by which others could refer to him. It was Crosby, however, who most customarily mocked the brand's unwieldy name in the said commercials by urging people, 'Just say Natural.'
Over the years, the brand was also re-priced downward, especially after Budweiser Light was introduced, eventually ending up at its current value pricing. It is commonly consumed by college students because of its low price.[1] Natural Light Beer has also been referred to as 'Natty Light' in some circles. It is also a common beer chosen for drinking games due to the inexpensive price of 30 pack cases. In 2018, Natural Light began selling special release 77 pack containers in College Park, Maryland.[2]
Reception[edit]
The magazine Consumer Reports in 2001 published a review of many beers in which Natural Light was ranked as the number two light beer and additionally characterized as one of the 'best buys.'[3] Additionally, in 2008, Natural Light received a Bronze Medal in the World Beer Cup in the American Style Light-Lager category, and The Wall Street Journal lists it as the fifth largest selling beer in the U.S.[4] In contrast, Natural Light currently maintains a combined aggregate score of 47 out of 100 (awful) on notable beer rating site BeerAdvocate.com,[5] while being listed as the worst beer in the world by RateBeer.com.[6]
References[edit]
- ^Shillcock, George (October 12, 2018). 'Beer Natural Light sold 77-packs in College Park, Maryland; Nancy Stevens will speak at 2018 Fall Commencement'. The Post Athens.
- ^'Natural Light releases 77-pack of beer, only available in College Park'. Fox 5 DC. October 10, 2018.
- ^'Consumer Reports publishes beer reviews'. Modern Brewery Age. 23 July 2001. Retrieved 31 July 2009.
- ^'Anheuser Refreshes Bud Light Campaign'. Wall Street Journal. 11 August 2009.
- ^'Beeradvocate rating Natural Light'. beeradvocate.com. 28 May 2011.
- ^'Ratebeer The Worst Beers in the World'. ratebeer.com. 27 December 2012.
External links[edit]
Naturacereal is a brand of VM Trading GmbH - a trading company based in Wörnitz, Franconia. Through very close personal relationships with farmers as well as with processing companies in Paraguay, VM-Trading has an overview of the entire production process of the products, from seeds to packaging.
The group of companies purchases as much of the goods as possible directly from the local producer. In Paraguay, a respectful cooperation with the farmers is cultivated. Thus, among other things, part of the income generated flows into development aid according to the principle of helping people to help themselves, with the aim that small farmers are able to provide for themselves through their products. A foundation ('Agro Vision') was set up for this purpose, which aims to improve the lives of local people through various projects. VM Trading, together with Euromerc SA, attaches great importance to a friendly and trusting cooperation. It is close to their hearts to shape the raw material market through honesty and transparency, to create fair conditions and to maintain good relations with all parties involved. Besides the close cooperation with the local farmers, VM Trading also has three own farms in Paraguay - in addition to conventionally managed fields, a 1,300 hectare organic certified area is cultivated. Through the own production and the close cooperation with the local farmers, the traceability from the field to the finished product is guaranteed. The quality of the seeds is carefully monitored to ensure that no genetically modified seeds are used.
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